There have been many examples of brushing made public since then.Ī woman in Thousand Oaks, California, received unordered Amazon packages every two weeks for more than six months. The Dangers of Amazon BrushingĬNN Business reports brushing scams became popular in the mid-2010s.
#Amazon arriving today but not out for delivery full#
And Amazon gives reviews that label only if it confirms that the product was bought at full price from the reviewer’s account. In addition, sellers who engage in brushing scams sometimes write what are called “ verified purchase reviews.” Anyone with an Amazon account can write a review for any product, but verified purchase reviews rank higher in the algorithm. That means more exposure for that product which potentially leads to more sales. The more reviews a particular product has and the better the reviews are, the higher the product will rank in Amazon’s algorithm. Reviews are hugely important to any seller on Amazon.
Then the seller can write a positive review of their own product from the fake Amazon buyer account. The seller pays a third party to purchase their products through fake buyer accounts they’ve created.Īfter the purchase, the item gets delivered to a real address. Third-party online sellers engage in “brushing” scams in an attempt to raise product ratings on websites such as Amazon.
0 kommentar(er)
